Sherri Swabb is the Director of Marketing for Yaskawa America, Inc. – Robotics Division, where she leads strategic initiatives to elevate brand visibility, drive customer engagement, and support the advancement of industrial automation. With a strong background in marketing leadership and a deep understanding of capital equipment, Sherri brings a unique blend of creativity and technical insight to her role. Her work focuses on aligning Yaskawa’s messaging with the evolving needs of manufacturers, integrators, and technology partners, helping to position the company as a trusted leader in collaborative and industrial robotics.
Outside of work, Sherri enjoys spending time with her husband and breeding, training, and showing her Belgian Sheepdogs. She’s passionate about breed preservation and is recognized as an AKC Breeder of Merit for the quality she produces in her Sarron Belgian Sheepdogs (www.sarronbelgians.com).