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Not Just Robots: What Custom Automation Really Looks Like

Not Just Robots: What Custom Automation Really Looks Like

Posted: 2/4/2026 6:39:00 PM by Jeffrey Metz
Topics: Arc Welding, Automotive, Handling, Machine Tending, Manufacturing, Production, Spot Welding, YRC1000

How process-first engineering turns automation into a manufacturing advantage 

By Jeff Metz 

Automation Has Evolved, and So Have Expectations 

When people hear the word automation, they often picture a robot performing a single repetitive task behind safety fencing. While that image still exists, it no longer reflects how modern manufacturing leaders think about automation. 

Today, automation is less about installing a robot and more about designing a complete system around a real production process, one that accounts for parts, people, safety, space, data, and long-term scalability. 

That philosophy is at the heart of Yaskawa Motoman’s approach to custom automation. It’s also the central idea behind the recent “Not Just Robots” webinar: automation works best when it’s engineered around how a product is actually made, not forced into a one-size-fits-all solution. 

Shape designing a complete system around a real production process

What “Custom Automation” Really Means 

Custom automation is often misunderstood as something reserved only for massive, high-budget projects. In reality, custom automation can range from small, highly focused systems to large, multi-million-dollar production lines. 

At Yaskawa, custom automation typically means: 

  • Turnkey robotic cells engineered around a specific process 

  • Integration of robots, tooling, vision, controls, and safety systems 

  • A solution designed to fit within the customer’s existing facility and workflow 

The goal isn’t simply to automate, it’s to improve the way a product is made, whether that improvement comes from higher throughput, improved weld quality, reduced ergonomic risk, or increased production flexibility. 

Why Process Comes First 

Before a robot is selected or a layout is drawn, the most important work happens upfront: understanding the process. 

Every custom automation project begins with questions such as: 

  • Why automate this operation? 

  • Is this the first automation initiative or part of a larger strategy? 

  • What parts are involved, and how are they made today? 

  • What defines success, cycle time, quality, labor savings, or flexibility? 

Understanding the current-state process is critical. In many cases, the best solution is not to completely reinvent production, but to replicate and enhance what already works using automation. 

This process-first mindset helps avoid common pitfalls, such as automating unnecessary steps or designing systems that look impressive but fail to deliver meaningful ROI. 

From Data Collection to Concept Development 

Once requirements are defined, engineering work begins in earnest. 

Application engineers develop concepts using 2D and 3D layouts, reach studies, and simulation tools. These early models answer fundamental questions: 

  • Can the robot physically reach all welds or work areas? 

  • How many robots are required to meet cycle time targets? 

  • What external axes or positioners are needed? 

Cycle time analysis plays a major role at this stage. It helps determine system size, robot count, and overall feasibility—ensuring the solution aligns with the customer’s return-on-investment expectations. 

system layout

 

Tooling, Vision, and Safety Are Not Afterthoughts 

In a true turnkey system, tooling, vision, and safety are engineered alongside the robot—not added later. 

Tooling 

Tooling decisions consider: 

  • Part geometry and weight 

  • Fixturing and changeover requirements 

  • Inspection and first-article validation 

Custom fixtures may include mechanical clamps, compliance devices, vacuum solutions, or quick-change tooling depending on the application. 

Vision Systems 

Vision plays a growing role in modern automation, enabling: 

  • Seam finding and seam tracking 

  • Part location verification 

  • Adaptive welding and process correction 

Vision partners work closely with engineering teams to select the right camera and sensing technology for each application. 

Safety 

Safety is integrated throughout the design process. Systems are engineered to comply with: 

  • ANSI R15.06 

  • ISO 10218-1 and 10218-2 

  • OSHA guidelines 

Safety solutions may include functional safety units, scanners, light curtains, and interlocks, often aligned with customer-preferred brands. 

Shape 

Flexible Building Blocks: Standard, Modified, and Custom 

Not every automation project starts from scratch. Many solutions combine standard products with customized elements. 

Yaskawa automation systems generally fall into three categories: 

  • Standard systems: Pre-engineered robots, positioners, and application cells 

  • Modified standard systems: Adaptations to standard cells, tooling, or third-party integrations 

  • Custom systems: Fully engineered solutions designed for unique applications or layouts 

This flexibility allows manufacturers to balance speed, cost, and customization while still achieving a tailored result. 

Shape 

Coordinated Motion: When the System Becomes the Advantage 

One hallmark of advanced automation is coordinated motion—where robots and external axes move together as a single system. 

Modern controllers can coordinate: 

  • Up to eight robots 

  • Up to 72 external axes 

This capability is especially valuable in applications such as arc welding, where maintaining optimal weld position improves quality and consistency. 

By rotating or repositioning the part while welding, coordinated motion enables: 

  • Better weld aesthetics 

  • Improved repeatability 

  • Reduced process variability 

Shape multi-robot cell

Beyond Welding: Automation Across Industries 

While robotic welding remains a core strength, custom automation extends far beyond a single process. 

Examples highlighted during the webinar include: 

  • Trailer hitch welding systems with multiple robots and ferris-wheel positioners 

  • Snowmobile and ATV frame welding cells designed for fast changeover 

  • Medical conversion van component welding with multi-cell layouts 

  • Large-scale gantry systems for train tankers and transport vats 

Each solution reflects a common theme: the system is engineered around the product, not the other way around

Shape 

The Role of the Advanced Systems Group 

Delivering these solutions requires more than robots—it requires deep experience. 

Yaskawa’s Advanced Systems Group (ASG) brings together: 

  • Application engineering 

  • Mechanical and controls engineering 

  • Project management 

  • Manufacturing, procurement, and quality teams 

This integrated structure ensures continuity from concept through installation, with a single point of accountability throughout the project lifecycle. 

Shape 

Automation as a Long-Term Capability 

Perhaps the most important takeaway from the “Not Just Robots” discussion is this: automation is not a one-time purchase. 

When designed correctly, a custom automation system becomes a platform—one that can evolve with new parts, higher volumes, and changing market demands. 

By focusing on process understanding, system integration, and flexibility, manufacturers position themselves to adapt faster and compete more effectively. 

Automation, in this context, isn’t about replacing people or installing machines. It’s about making manufacturing better—one well-engineered system at a time. 

Shape 

Continue Learning 

To see these concepts in action, including examples, controller features, motion coordination, and project case studies, watch the webinar replay “Not Just Robots—Custom Automation Built Around Your Process.” You’ll hear directly from the ASG team, including their approach to SOW intake, concept simulation, safety validation, and real production deployments 

To explore more educational resources, webinars, and automation insights, visit motoman.com. 



Jeffrey Metz is a Senior Manager of Application Engineering


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